![]() ![]() Types of Buyers & Their Personality Types 1. Let’s dive into the four main types of personalities and what you need to know about each. You have to adapt your strategy to the buyer’s personality type. If you want to consistently win deals, you can’t sell how you’d like to be sold to. ![]() So he lost out on a multi-thousand dollar commission. His pitch would’ve worked on a different personality type, but not mine. He just said things like, "I think you’ll love driving around in this car." ![]() He didn’t give any facts or figures about its reliability or tell me about its safety features. Instead, he tried to steamroll me into buying a "cute" car. He didn’t ask, "Why are you getting a new car?" or even specific questions like "Do you care about fuel efficiency over style?" Unfortunately for him, the first salesperson I talked to used the wrong approach. Those two factors meant I was an extremely good prospect. And I wasn’t going to be too picky - I needed a new car ASAP. I was prepared to spend a good chunk of change for an extremely reliable vehicle (you can understand my trepidation). After the auto shop confirmed there was no way I could drive the car again without paying for more repairs than it was worth, I went car-shopping. ![]()
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